Logo name: Quick meals | Production of portioned instant food products
Nation: Russian Federation
Agency: altapress
Designer(s): Alexey Shelepov
Client: Quick meals
Description: A company in Barnaul which produces instant food products in portion packages specialized in production of cooked cereals – buckwheat, pea and oat flakes. The company’s competitors produce noodles. Therefore a formalized image of a spoon (in contradiction to fork used to eat noodles) was used. Laconic grapheme was developed from a very simple composition of a spoon lying on a plate and resembling letter “Q”.

Score: 96