Logo name: Basin White
Nation: United States
Agency: Duffy & Partners
Designer(s): Alan Leusink, Allison Newhouse
Client: Basin White
Description: Basin White – an upscale version of Basin, retailer of unique bath and beauty products – is designed to create an experience that extends the brand, presents an array of unique new products, and gives a new audience a reason to connect with the brand. Designed to appeal to a more affluent and sophisticated audience who appreciates the fine things in life. Badin White is located in Disney’s flagship hotel, the Grand Floridian Resort & Spa in Orlando.

Score: 63