Logo name: Simply Sandwich
Nation: Singapore
Agency: Epigram
Designer(s): Zann Wan
Client: Simply Sandwich
Description: Simply Sandwich is an offshoot of Simply Bread. Nestled in the heart of the business district. Simply Sandwich offers specialty sandwiches-on-the-go (dine-in optional) for the hungry executives, plus other things that make a meal. The principal logo mimics someone holding a sandwich; the gesture of holding a cup, napkin, etc are applied to other collaterals. It's necessary to think of it as experiential retail identity.

Score: 64